The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Jan. 06, 2015
Filed:
Sep. 14, 2012
Malcolm Slaney, Palo Alto, CA (US);
Bonnie M. Johnson, Palo Alto, CA (US);
Annarosa Tomasi, Palo Alto, CA (US);
Steven E. Saunders, Cupertino, CA (US);
J. Thomas Ngo, Palo Alto, CA (US);
Gavin Miller, Palo Alto, CA (US);
Michele M. Covell, Palo Alto, CA (US);
Paul A. Freiberger, San Mateo, CA (US);
Malcolm Slaney, Palo Alto, CA (US);
Bonnie M. Johnson, Palo Alto, CA (US);
Annarosa Tomasi, Palo Alto, CA (US);
Steven E. Saunders, Cupertino, CA (US);
J. Thomas Ngo, Palo Alto, CA (US);
Gavin Miller, Palo Alto, CA (US);
Michele M. Covell, Palo Alto, CA (US);
Paul A. Freiberger, San Mateo, CA (US);
Interval Licensing LLC, Seattle, WA (US);
Abstract
A method for displaying interactive advertisements on a television having a controller connected thereto and configured for receiving input from a viewer of the television is disclosed. The controller has a receiver operable to receive advertisements and a processor operable to modify the advertisements. The method generally comprises requesting action by the viewer of the television, modifying an advertisement based on the action of the viewer, and displaying the modified advertisement on the television.