The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Jan. 06, 2015
Filed:
Aug. 28, 2013
Methods and apparatus to collect distributed user information for media impressions and search terms
John R. Burbank, New York, NY (US);
Madhusudhan Reddy Alla, Allen, TX (US);
John R. Burbank, New York, NY (US);
Madhusudhan Reddy Alla, Allen, TX (US);
The Nielsen Company (US), LLC, Schaumburg, IL (US);
Abstract
Disclosed examples involve decoding information from a mobile device into a plurality of encrypted identifiers identifying at least one of the mobile device or a user of the mobile device, sending ones of the encrypted identifiers to corresponding database proprietors, receiving a plurality of user information corresponding to the ones of the encrypted identifiers from the corresponding database proprietors, and associating the plurality of user information with at least one of a search term collected at the mobile device or a media impression logged for media presented at the mobile device.