The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.

The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.

Date of Patent:
Jan. 06, 2015

Filed:

Sep. 14, 2011
Applicants:

Brian Griffin, Brooklyn, NY (US);

Glenn Goldstein, Brooklyn, NY (US);

Brian Huss, Brooklyn, NY (US);

Colleen Fahey Rush, Port Washington, NY (US);

Inventors:

Brian Griffin, Brooklyn, NY (US);

Glenn Goldstein, Brooklyn, NY (US);

Brian Huss, Brooklyn, NY (US);

Colleen Fahey Rush, Port Washington, NY (US);

Assignee:

Viacom International Inc., New York, NY (US);

Attorney:
Primary Examiner:
Assistant Examiner:
Int. Cl.
CPC ...
H04N 9/80 (2006.01); H04N 21/81 (2011.01); H04N 21/239 (2011.01); H04N 21/24 (2011.01); H04N 21/258 (2011.01); H04N 21/472 (2011.01); H04N 21/6587 (2011.01);
U.S. Cl.
CPC ...
H04N 21/812 (2013.01); H04N 21/2393 (2013.01); H04N 21/2407 (2013.01); H04N 21/25866 (2013.01); H04N 21/47202 (2013.01); H04N 21/6587 (2013.01);
Abstract

A computer-implemented method for providing online advertising is provided. The method includes providing, by a video delivery module, online video content to a user and maintaining, by a tracking module, a content consumption counter tracking an amount of time the user has watched the video content. The method also includes preventing, by a blocking module, the user from controlling playback of the video content if the content consumption counter satisfies a time characteristic. The method further includes providing, by an advertisement delivery module, a portion of an advertisement section to the user during the preventing. The duration of the portion of the advertisement section is dependent on the time characteristic.


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