The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Jan. 06, 2015
Filed:
Nov. 03, 2011
David Harry Garcia, Sunnyvale, CA (US);
Justin Mitchell, Palo Alto, CA (US);
David Harry Garcia, Sunnyvale, CA (US);
Justin Mitchell, Palo Alto, CA (US);
Facebook, Inc., Menlo Park, unknown;
Abstract
Methods, apparatuses and systems directed to calculating a probability that a user or set of users will engage with a multimedia object for customizing content in a social networking system. In one embodiment, a generative model representing all users is utilized to calculate the probability that all users will interact with a given multimedia object. In another embodiment, the same generative model is utilized to calculate a user-specific engagement probability for a given multimedia object. In particular embodiments, the generative model uses Bayesian probability. In particular embodiments, one or more policies are applied to the photos to customize the browsing experience for users.