Method and apparatus enabling improved protection of consumer information in electronic transactions

Abstract

According to a commercial method of the present invention, a merchant forwards transaction data to a consumer. If the consumer accepts the transaction, a payment command is forwarded to a service provider. The service provider selectively applies authentication before approving payment. Once payment is approved, the service provider forwards a payment instruction, including consumer account information, to a payment service. The payment service forwards payment to the merchant and a payment confirmation is returned to the service provider and, through the service provider, to the consumer. The service provider stores information about each transaction performed by each subscriber. Consumer identity is protected because it is only exchanged between the service provider and the payment service, and is not made available to the merchant. In addition, the storage of the transaction information by various devices facilitates the return process and adds marketing capability to the service provider.