The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Dec. 23, 2014
Filed:
Nov. 07, 2012
Google Inc., Mountain View, CA (US);
Xuerui Wang, Palo Alto, CA (US);
Xing Wei, Sunnyvale, CA (US);
Google Inc., Mountain View, CA (US);
Abstract
Methods, systems, and apparatus for diversifying selection criteria. An example method includes accessing a first set of selection criteria for a content item; selecting, based on the first set of selection criteria, a second set of selection criteria, the second set of selection criteria being a proper subset of the first set of selection criteria, the selection of each of the criteria in the second set comprising: determining a collective performance measure based on criteria that have been selected from the first set of selection criteria for inclusion in the second set of selection criteria, determining, for each criterion that has not been selected from the first set, a performance contribution to the collective performance measure, and selecting from the first set a selection criterion with the highest performance contribution relative to the performance contributions of other selection criteria that have not been selected for inclusion in the second set.