The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Dec. 09, 2014
Filed:
Mar. 11, 2013
Amazon Technologies, Inc., Reno, NV (US);
James C. Zamiska, Palo Alto, CA (US);
Dennis James Taylor, San Luis Obispo, CA (US);
Joshua Daniel Wright, Pismo Beach, CA (US);
Tommy Lee Bennett, San Luis Obispo, CA (US);
Daniel Peter Cox, Sunnyvale, CA (US);
Joven Michael Matias, Cupertino, CA (US);
Jed Baraban Reinitz, Seattle, WA (US);
Amazon Technologies, Inc., Reno, NV (US);
Abstract
The techniques and systems described herein place product information at a location in digital content where an existing object occurs. The techniques may select the product information based on profile data indicative of interests of a user viewing the digital content. Accordingly, the techniques may identify existing objects in the digital content before the user begins viewing the digital content. The techniques may also receive or access product information to be placed in the digital content. The product information may include identifiable brands, products, or services. Then, while rendering the digital content before the user begins viewing the digital content or while the user is viewing the digital content, the techniques may select product information to dynamically place into a scene of the digital content at a location where the existing objects occur.