The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Dec. 09, 2014
Filed:
Jun. 26, 2009
Eric J. Horvitz, Kirkland, WA (US);
Brett D. Brewer, Sammamish, WA (US);
Mary P. Czerwinski, Woodinville, WA (US);
Melissa W. Dunn, Woodinville, WA (US);
Karim T. Farouki, Seattle, WA (US);
Jason Garms, Woodinville, WA (US);
Alexander G. Gounares, Kirkland, WA (US);
Milind V. Mahajan, Redmond, WA (US);
Jayaram NM Nanduri, Sammamish, WA (US);
Timothy D. Sharpe, Redmond, WA (US);
Darrell Leroy Blegen, Redmond, WA (US);
Eric J. Horvitz, Kirkland, WA (US);
Brett D. Brewer, Sammamish, WA (US);
Mary P. Czerwinski, Woodinville, WA (US);
Melissa W. Dunn, Woodinville, WA (US);
Karim T. Farouki, Seattle, WA (US);
Jason Garms, Woodinville, WA (US);
Alexander G. Gounares, Kirkland, WA (US);
Milind V. Mahajan, Redmond, WA (US);
Jayaram NM Nanduri, Sammamish, WA (US);
Timothy D. Sharpe, Redmond, WA (US);
Darrell Leroy Blegen, Redmond, WA (US);
Microsoft Corporation, Redmond, WA (US);
Abstract
The claimed subject matter relates to an architecture that can mitigate privacy concerns in connection with ad targeting or data collection. In particular, architecture can be included in a personal mobile communication device such as a cell phone. During communication transactions between the host device and a peer device, shared information can be extracted either from content included in the communication or from metadata. Based upon the shared information, a social graph maintained on the host device can be updated. In addition, the host device can receive a large set of ads and select or tailor a custom ad from the set based upon the social graph.