The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Dec. 02, 2014
Filed:
Apr. 05, 2010
Arun Kejariwal, Sunnyvale, CA (US);
Amir Behroozi, Saratoga, CA (US);
Sapan Panigrahi, Castro Valley, CA (US);
Arun Kejariwal, Sunnyvale, CA (US);
Amir Behroozi, Saratoga, CA (US);
Sapan Panigrahi, Castro Valley, CA (US);
Yahoo! Inc., Sunnyvale, CA (US);
Abstract
A system for serving advertisements determines the frequency of occurrence for each parameter of a plurality of parameters associated with a plurality of search queries. The plurality of parameters are associated with one or more advertisements. The system stores at least some parameters to a first storage based on the frequency of occurrence of the parameters. The system stores the other parameters to a second storage that has a higher latency than the first storage. When serving advertisements, the system ranks advertisements for delivery based on the parameters stored in the first storage device and the second storage.