The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.

The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.

Date of Patent:
Nov. 25, 2014

Filed:

Dec. 18, 2012
Applicant:

Industrial Technology Research Institute, Hsinchu, TW;

Inventors:

Tun-Hao You, New Taipei, TW;

Yi-Jui Wu, Hsinchu, TW;

Yi-Jen Yeh, Zhubei, TW;

Attorney:
Primary Examiner:
Int. Cl.
CPC ...
H04H 60/32 (2008.01); H04N 7/10 (2006.01); H04N 7/173 (2011.01); H04N 21/478 (2011.01); G06Q 30/02 (2012.01); H04N 21/2668 (2011.01);
U.S. Cl.
CPC ...
H04N 21/478 (2013.01); G06Q 30/0254 (2013.01); H04N 21/2668 (2013.01);
Abstract

According to one exemplary embodiment of an advertisement allocating system, an image object marking and response element receives a TV program signal and then marks at least one object appearing in the TV program during a current time slot; a user element tallies all the users interested in the object, and collects all the feedback information from all the users on the TV program; based on an allowable advertisement set for the current time slot, an advertisement auto-matching element computes the correlation between each specific object and each advertisement of the allowable advertisement set, computes a score for each advertisement of the allowable advertisement set, and extracts an advertisement candidate group for broadcasting.


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