The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Nov. 25, 2014
Filed:
May. 06, 2010
Dan Marius Grigorovici, Pleasanton, CA (US);
Omar Abdala, Cambridge, MA (US);
Dan Marius Grigorovici, Pleasanton, CA (US);
Omar Abdala, Cambridge, MA (US);
Apple Inc., Cupertino, CA (US);
Abstract
Systems and methods are provided for selecting content based on user interactions with content previously presented to a user but failing to generate a conversion. In operation, a content delivery system delivers a content package to a user terminal, where the content package includes a content designed to elicit a pre-defined response, such as a conversion. The user terminal then presents the content to a user and generates a journal of events occurring in response to the content package. The journal is then used to determine the proximity of the events in the journal to the pre-defined response. If the degree of proximity to the desired response is high, the user is likely prepared to complete the conversion and therefore a same or similar content can be selected for the user terminal. Otherwise, new content can be delivered to the user terminal.