The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Nov. 25, 2014
Filed:
Feb. 14, 2008
Applicants:
Yankang Jiang, Winchester, MA (US);
Jian Huang, Woburn, MA (US);
Qi Gu, Burlington, MA (US);
Inventors:
Assignee:
Supermedia LLC, DFW Airport, TX (US);
Attorney:
Primary Examiner:
Assistant Examiner:
Int. Cl.
CPC ...
G06F 17/30 (2006.01);
U.S. Cl.
CPC ...
Abstract
A set of preliminary search results is retrieved based on a search query, the set of search results including a plurality of pay-per-click listings. A normalized click-through rate is calculated for each pay-per-click listing in the set of preliminary search results, the normalized click-through rate being based on an actual click-through rate that is adjusted according to one or more positions in which the pay-per-click listing was previously provided in one or more sets of final search results. The plurality of pay-per-click listings is ordered based on the calculated normalized click-through rates.