The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Nov. 25, 2014
Filed:
Apr. 20, 2007
James Reitz, San Francisco, CA (US);
Paul Deeds, Berkeley, CA (US);
James Reitz, San Francisco, CA (US);
Paul Deeds, Berkeley, CA (US);
HubPages, Inc., San Francisco, CA (US);
Abstract
In one embodiment, a selection process executing in an optimizing engine is invoked as users are presented with web pages that include ad content. The selection process provides an initial population of sets of characteristics that specify an initial generation of layouts of ads for the pages. The characteristics can include anything that affects an ads appearance on the display. For example, ad type, position within a web page, color, size, text font, animation, etc. can be specified. Statistics are obtained as to each ad or page layout's performance or impact on the user, such as revenue obtained from ads in the layout, how many user's click an ad, how long users view an ad, etc. Once a large enough sample of user impacts is obtained a second population of sets of characteristics is created to improve the overall performance of the initial population. In a preferred embodiment, genetic computational procedures are used to create each population and to create new characteristic sets and remove underperforming sets.