The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.

The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.

Date of Patent:
Nov. 11, 2014

Filed:

Apr. 05, 2011
Applicants:

Satish Kumar Krishnamurthy, Los Gatos, CA (US);

John Funge, Sunnyvale, CA (US);

Neil D. Hunt, Los Altos, CA (US);

Todd Scot Yellin, Los Gatos, CA (US);

Jonathan Michael Sanders, Los Gatos, CA (US);

Inventors:

Satish Kumar Krishnamurthy, Los Gatos, CA (US);

John Funge, Sunnyvale, CA (US);

Neil D. Hunt, Los Altos, CA (US);

Todd Scot Yellin, Los Gatos, CA (US);

Jonathan Michael Sanders, Los Gatos, CA (US);

Assignee:

Netflix, Inc., Los Gatos, CA (US);

Attorney:
Primary Examiner:
Int. Cl.
CPC ...
G06F 3/14 (2006.01); G06Q 30/02 (2012.01);
U.S. Cl.
CPC ...
G06Q 30/0251 (2013.01);
Abstract

One embodiment of the present invention sets forth a technique for recommending digital content to a user of a digital content application based on continually learned patterns of behavior. Based on metrics collected from a current session of the digital content application, properties associated with one or more users interacting with the application are inferred. The inferred properties are matched against previously defined patterns of behavior to identify digital content that could be presented to the one or more users for optional selection.


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