The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Nov. 11, 2014
Filed:
Dec. 23, 2008
Evgeniy Gabrilovich, Sunnyvale, CA (US);
Andrei Broder, Menlo Park, CA (US);
BO Pang, Sunnyvale, CA (US);
Vanja Josifovski, Los Gatos, CA (US);
Hila Becker, Plainview, NY (US);
Evgeniy Gabrilovich, Sunnyvale, CA (US);
Andrei Broder, Menlo Park, CA (US);
Bo Pang, Sunnyvale, CA (US);
Vanja Josifovski, Los Gatos, CA (US);
Hila Becker, Plainview, NY (US);
Yahoo! Inc., Sunnyvale, CA (US);
Abstract
A computer-implemented method is disclosed for determining a type of landing page to which to transfer web searchers that enter a particular query, the method comprising: classifying a landing page as one of a plurality of landing page classes with a trained classifier of a computer based on textual content of the landing page; determining, by the computer, characteristics of one or more query to be associated with the landing page; and choosing, with the computer, whether to retain or to change classification of the landing page to be associated with the one or more query based on relative average conversion rates of advertisements on a plurality of manually-classified landing pages when associated with the characteristics of the one or more query.