Recommendation information evaluation apparatus using support vector machine with relative dissatisfactory feature vectors and satisfactory feature vectors

Abstract

A content evaluation apparatus and a content evaluation method that can distribute contents that a user potentially needs without any omissions. A history class separation unit generates a separation plane for separating in a separation plane a characteristic vector of a selected content and characteristic vectors of non-selected contents stored in a browsing history table. A user characteristic vector calculation unit generates a user characteristic vector based on an orthogonal vector perpendicular to the separation plane thus generated and stores the user characteristic vector in a user characteristic vector management table. Subsequently, when a recommendation request receiving unit receives a recommendation request, a content evaluation unit evaluates the contents based on the stored user characteristic vector.