Storage medium having stored thereon display control program, display control apparatus, display control system, and display control method for setting and controlling display of a virtual object using a real world image

Abstract

Captured image acquisition means acquires a captured image captured by a real camera. Color detection means, in the captured image acquired by the captured image acquisition means, detects at least one pixel having specific range color information in color information including at least one selected from the group including RGB values, a hue, a saturation, and a brightness. Image generation means, on the basis of the specific range color information of the at least one pixel detected by the color detection means, generates an image of an object to be placed in a virtual world. Image display control means displays the image generated by the image generation means on a display device.