The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Oct. 28, 2014
Filed:
Dec. 10, 2010
Applicants:
Kranti Kilaru, Castle Rock, CO (US);
Keith Gerhards, Parker, CO (US);
Inventors:
Kranti Kilaru, Castle Rock, CO (US);
Keith Gerhards, Parker, CO (US);
Assignee:
EchoStar Technologies L.L.C., Englewood, CO (US);
Attorney:
Primary Examiner:
Assistant Examiner:
Int. Cl.
CPC ...
H04N 7/16 (2011.01); H04N 7/18 (2006.01); H04M 3/42 (2006.01); H04N 21/81 (2011.01); H04N 21/462 (2011.01); H04N 21/475 (2011.01); H04N 21/433 (2011.01); H04N 21/41 (2011.01); H04N 21/414 (2011.01); H04N 21/4223 (2011.01); H04N 21/858 (2011.01); H04N 21/466 (2011.01); H04N 21/4786 (2011.01); H04N 21/231 (2011.01); H04N 21/258 (2011.01); G06Q 30/02 (2012.01); H04N 21/45 (2011.01);
U.S. Cl.
CPC ...
G06Q 30/0241 (2013.01); H04N 21/812 (2013.01); H04N 21/4622 (2013.01); H04N 21/4751 (2013.01); H04N 21/4332 (2013.01); H04N 21/4126 (2013.01); H04N 21/41407 (2013.01); H04N 21/4223 (2013.01); H04N 21/8586 (2013.01); H04N 21/4667 (2013.01); H04N 21/4786 (2013.01); H04N 21/23109 (2013.01); H04N 21/25866 (2013.01); H04N 21/4532 (2013.01); G06Q 30/0277 (2013.01);
Abstract
A method for collecting advertisement viewer information includes receiving a signal carrying a television advertisement, reading viewing data associated with the advertisement from a computer readable storage medium, compiling a matrix code including the viewing data for inclusion in the advertisement and scanning by a viewer, and transmitting the advertisement with the matrix code to a presentation device for display. A system for including advertisement viewer information in a matrix code is also described.