The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Oct. 28, 2014
Filed:
Dec. 22, 2010
Robert Taaffe Lindsay, San Francisco, CA (US);
Sean Michael Bruich, Palo Alto, CA (US);
Bradley Hopkins Smallwood, Palo Alto, CA (US);
Robert Taaffe Lindsay, San Francisco, CA (US);
Sean Michael Bruich, Palo Alto, CA (US);
Bradley Hopkins Smallwood, Palo Alto, CA (US);
Facebook, Inc., Menlo Park, CA (US);
Abstract
A social networking system or other user registration site builds a log of exposures by users to advertisements outside of the user registration site to determine their effectiveness. For each user exposed to an advertisement, a log entry is created indicating that the user has been exposed to the advertisement. Tracking pixels are embedded into advertisements that, when accessed, enable the social networking system or user registration site to log access to the advertisement by the user. From the log files, the user registration site identifies exposed users and selects unexposed users with similar demographics and/or behavior information to generate a control group. The two groups can be surveyed about the advertisement to determine its effectiveness. The user exposure information also can be used to retarget advertisements, to measure advertising effectiveness on connections of exposed users, and to measure actions of exposed users.