The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.

The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.

Date of Patent:
Oct. 28, 2014

Filed:

Jun. 21, 2012
Applicants:

Sandeep Tiwari, Cambridge, MA (US);

Peter Gaidarev, Charlestown, MA (US);

Su-ming Wu, Waltham, MA (US);

Inventors:

Sandeep Tiwari, Cambridge, MA (US);

Peter Gaidarev, Charlestown, MA (US);

Su-Ming Wu, Waltham, MA (US);

Assignee:

Oracle International Corporation, Redwood Shores, CA (US);

Attorney:
Primary Examiner:
Assistant Examiner:
Int. Cl.
CPC ...
G06N 5/02 (2006.01);
U.S. Cl.
CPC ...
Abstract

A system generates a consumer decision tree ('CDT'). The system receives customer purchasing data that includes transactions of a plurality of products each having at least one product attribute. For a product category, the system identifies a plurality of similar products from the purchasing data and one or more attributes corresponding to each similar product. The system assigns the product category as a current level of the CDT, and determines a most significant attribute of the plurality of attributes for the current level. The system forms a next level of the CDT by dividing the most significant attribute into a plurality of sub-sections, where each sub-section corresponds to an attribute value of the most significant attribute. The system then forms a next level of the CDT for each sub-section until a terminal node is identified.


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