The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Oct. 28, 2014
Filed:
Nov. 05, 2012
Applicant:
Patrick Zuili, Boca Raton, FL (US);
Inventor:
Patrick Zuili, Boca Raton, FL (US);
Assignee:
Brite Smart Corp., Tyler, TX (US);
Attorneys:
Primary Examiner:
Int. Cl.
CPC ...
G06F 21/00 (2013.01); G06Q 30/02 (2012.01);
U.S. Cl.
CPC ...
G06Q 30/0248 (2013.01); G06Q 30/02 (2013.01);
Abstract
This invention improves upon existing pay-per-click arrangements by periodically generating a code associated with the search-engine end users. This code, preferably in the form of a serial number, is compared to the end user of the website, such that by observing a metric like the number of clicks for a given period of time, be it a short time or a longer period, such as a day or a week, the system can automatically determine if certain clicks are illegitimate. This allows the pay-per-click company to more fairly invoice the merchants, thereby preventing fraudulent over use.