The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.

The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.

Date of Patent:
Oct. 28, 2014

Filed:

Sep. 26, 2011
Applicants:

Erik Paul Bethke, Richmond, CA (US);

Scott Koenigsberg, San Francisco, CA (US);

Amitt Mahajan, San Francisco, CA (US);

Matthew Adam Ocko, Palo Alto, CA (US);

Inventors:

Erik Paul Bethke, Richmond, CA (US);

Scott Koenigsberg, San Francisco, CA (US);

Amitt Mahajan, San Francisco, CA (US);

Matthew Adam Ocko, Palo Alto, CA (US);

Assignee:

Zynga Inc., San Francisco, CA (US);

Attorney:
Primary Examiner:
Int. Cl.
CPC ...
G06F 11/00 (2006.01); H04L 29/06 (2006.01); A63F 13/30 (2014.01); H04W 4/02 (2009.01); G06Q 30/02 (2012.01);
U.S. Cl.
CPC ...
G06Q 30/02 (2013.01); H04L 67/38 (2013.01); A63F 2300/609 (2013.01); A63F 13/12 (2013.01); H04W 4/02 (2013.01); A63F 2300/556 (2013.01); A63F 2300/61 (2013.01); A63F 2300/5573 (2013.01);
Abstract

A method of dynamically sizing incentive rewards for location-based actions by groups is disclosed. A first incentive reward that is to be provided based on a first number of times members of a group of users complete a location-based action is determined. A second incentive reward that is to be provided based on a second number of times members of the group of users complete the location-based action is determined. A magnitude of the second incentive reward is greater than a magnitude of the first incentive reward based on the second number of times being greater than the first number of times. The group of users is notified of the incentive reward and the additional incentive reward.


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