The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Oct. 14, 2014
Filed:
May. 02, 2013
Applicant:
This Technology, Inc., Denver, CO (US);
Inventors:
John Raymond Mick, Jr., Sunnyvale, CA (US);
Jeffrey Sherwin, Scarsdale, NY (US);
Bryan David Santangelo, Tulsa, OK (US);
Assignee:
This Technology, Inc., Denver, CO (US);
Attorney:
Primary Examiner:
Int. Cl.
CPC ...
H04N 7/16 (2011.01); H04N 7/10 (2006.01); H04N 7/025 (2006.01); H04H 60/33 (2008.01); H04H 60/32 (2008.01); H04N 21/442 (2011.01);
U.S. Cl.
CPC ...
H04N 21/44204 (2013.01);
Abstract
A method and system for reporting a percentage of an advertisement played by a smart appliance is disclosed. The server receives data from a smart appliance. The server detects a marker in the data corresponding to a segment of an advertisement of a session played by the smart appliance. The server maps the marker to a percentage played of the advertisement in the session by the smart appliance. The server reports the percentage played of the advertisement in the session by the smart appliance to at least one tracking element.