The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Oct. 14, 2014
Filed:
Nov. 07, 2012
Google Inc., Mountain View, CA (US);
Paul Lee, Palo Alto, CA (US);
Gregory M. Hecht, Mountain View, CA (US);
Google Inc., Mountain View, CA (US);
Abstract
Methods, systems, and apparatus, including computer programs encoded on a computer-readable storage medium, and including a method for providing content. The method comprises receiving a request from a mobile device to load a resource and determining a transmission cost for loading the resource over a metered network. The method further comprises identifying sponsored content items for delivery with the resource, the sponsored content items being included in slots for presentation along with third-party content associated with the resource, each sponsored content item having an associated bid that represents an amount that will be paid by the sponsor for presentation of a given sponsored content item. The method further comprises determining a credit to be awarded toward load costs based on the bid, and providing a label that indicates a reduced cost to load the resource when a load of a resource is partially or entirely sponsored based on the credit.