Systems and methods for determining whether to publish an advertisement on a web page associated with a web page article or to exclude advertisements from publication on the web page associated with the web page article based on the comparison of a first numeric likelihood to a first set of threshold values

Abstract

Exemplary embodiments provide systems, devices, one or more non-transitory computer-readable media and computer-executable methods for managing publication of online advertising. In exemplary embodiments, computer-based publication techniques may include, but is not limited to, automatically determining whether the content of a particular web page article is suitable or unsuitable for accompaniment with one or more advertisements, automatically determining whether an advertisement is suitable or unsuitable for publication on a web page associated with a web page article, and automatically determining a category that may be used to classify the content of a web page article in order to select one or more categories of advertisements suitable for accompaniment with the web page article.