The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.

The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.

Date of Patent:
Oct. 07, 2014

Filed:

Jan. 24, 2011
Applicants:

Kamlesh T. Talreja, Issaquah, WA (US);

Mark Chien, Bellevue, WA (US);

Ryuichi Hirano, Ronton, WA (US);

Sean M. Scott, Sammamish, WA (US);

Qiang Zhao, Mercer Island, WA (US);

Inventors:

Kamlesh T. Talreja, Issaquah, WA (US);

Mark Chien, Bellevue, WA (US);

Ryuichi Hirano, Ronton, WA (US);

Sean M. Scott, Sammamish, WA (US);

Qiang Zhao, Mercer Island, WA (US);

Assignee:

Amazon Technologies, Inc., Reno, NV (US);

Attorney:
Primary Examiner:
Int. Cl.
CPC ...
G06F 17/30 (2006.01);
U.S. Cl.
CPC ...
Abstract

A system is disclosed that integrates secondary content, such as articles retrieved from a collaborative encyclopedia or other content site, into an electronic catalog system or site that hosts an interactive electronic catalog. In some embodiments, the system operates by retrieving secondary content articles from an external system or site, and by supplementing these articles with interactive display elements for accessing related catalog content and/or functions. For example, if an article mentions a particular catalog item or group of catalog items, it may be supplemented with a selectable display element for viewing catalog content associated with the referenced item or item group. The supplemented articles are made available to users via pages of the electronic catalog system or site.


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