The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Sep. 30, 2014
Filed:
Mar. 21, 2012
Richard Adam Smullen, New York, NY (US);
Laurent Daniel Alhadeff, Johannesburg, ZA;
Jeremy Abraham Sterns, New York, NY (US);
Richard Adam Smullen, New York, NY (US);
Laurent Daniel Alhadeff, Johannesburg, ZA;
Jeremy Abraham Sterns, New York, NY (US);
Genesismedia LLC, New York, NY (US);
Abstract
A computer implemented method and system for dynamically profiling users for incentivized targeting of multimedia content to the users in a networked environment is provided. A server creates an advertiser network comprising advertisers and member websites, and creates a user network of users. The advertisers submit the multimedia content, advertising information, and targeting criteria to the server. The server and one or more publisher websites acquire marketing data from the users for creating dynamic user profiles for the users. The server and/or the publisher websites target the multimedia content to the users based on the created dynamic user profiles. The server and/or a client device of each of the users confirm viewing of the multimedia content using a challenge, random in content. The server and/or the publisher websites compensate the users by crediting the users with items of value based on confirmation of the viewing of the multimedia content.