The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.

The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.

Date of Patent:
Sep. 16, 2014

Filed:

May. 19, 2011
Applicants:

Saurabh Sahni, Madhya Pradesh, IN;

Pankaj Kothari, Karnataka, IN;

Inventors:

Saurabh Sahni, Madhya Pradesh, IN;

Pankaj Kothari, Karnataka, IN;

Assignee:

Yahoo! Inc., Sunnyvale, CA (US);

Attorney:
Primary Examiner:
Int. Cl.
CPC ...
G06F 17/30 (2006.01); G06F 7/00 (2006.01); G06Q 30/02 (2012.01); H04L 29/08 (2006.01);
U.S. Cl.
CPC ...
G06Q 30/0201 (2013.01); G06F 17/30539 (2013.01); G06F 17/30616 (2013.01); H04L 67/22 (2013.01); H04L 67/02 (2013.01); G06F 17/30684 (2013.01); H04L 67/306 (2013.01);
Abstract

Embodiments are directed towards ranking candidate pieces of content for publication based on a weighted combination of an 'activity score' and a 'trending score'. In one embodiment, the activity score measures social activity related to the content, such as how much the content has been shared, viewed, or commented on. In one embodiment, the trending score indicates a measure of trending topics contained in the content. In one embodiment, trending topics are keywords derived from an analysis of social activities across the internet, such as blog posts, wall posts, tweets, comments, ratings, tags, videos, pictures, and the like. In one embodiment, a topic is trending if it surpasses a minimum absolute threshold of social activity as well as a percentage increase in social activity.


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