The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.

The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.

Date of Patent:
Sep. 16, 2014

Filed:

Mar. 21, 2007
Applicants:

Ray Grieselhuber, San Diego, CA (US);

Brian Bartell, San Diego, CA (US);

Dema Zlotin, La Jolla, CA (US);

Russ Mann, Temecula, CA (US);

Inventors:

Ray Grieselhuber, San Diego, CA (US);

Brian Bartell, San Diego, CA (US);

Dema Zlotin, La Jolla, CA (US);

Russ Mann, Temecula, CA (US);

Assignee:

Covario, Inc., San Diego, CA (US);

Attorney:
Primary Examiner:
Assistant Examiner:
Int. Cl.
CPC ...
G06F 7/00 (2006.01); G06F 17/30 (2006.01); G06Q 10/04 (2012.01);
U.S. Cl.
CPC ...
G06F 17/30864 (2013.01); G06Q 10/04 (2013.01);
Abstract

A system and method for modeling and optimizing the effectiveness of search engine optimization ('SEO') initiatives and search engine marketing ('SEA') campaigns is described. Several embodiments include methods and systems for classifying each of a plurality of websites using at least one of a plurality of classifications. Data associated with the plurality of websites is then acquired. The acquired data is then analyzed to achieve a result which may be used to model or optimize the effectiveness of the SEO initiatives and SEA campaigns.


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