The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.

The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.

Date of Patent:
Sep. 09, 2014

Filed:

Jul. 05, 2011
Applicants:

Dale Nussel, Mahomet, IL (US);

Allie K. Watfa, Urbana, IL (US);

Jonathan Kilroy, Champaign, IL (US);

Inventors:

Dale Nussel, Mahomet, IL (US);

Allie K. Watfa, Urbana, IL (US);

Jonathan Kilroy, Champaign, IL (US);

Assignee:

Yahoo! Inc., Sunnyvale, CA (US);

Attorneys:
Primary Examiner:
Assistant Examiner:
Int. Cl.
CPC ...
H04N 7/025 (2006.01); H04N 21/40 (2011.01); H04N 21/262 (2011.01); H04N 21/442 (2011.01); H04N 21/61 (2011.01); H04N 21/81 (2011.01); H04N 21/431 (2011.01);
U.S. Cl.
CPC ...
H04N 21/8173 (2013.01); H04N 21/40 (2013.01); H04N 21/26241 (2013.01); H04N 21/44222 (2013.01); H04N 21/6125 (2013.01); H04N 21/26233 (2013.01); H04N 21/812 (2013.01); H04N 21/4316 (2013.01);
Abstract

Methods and systems are disclosed in which an estimated time a user will have to wait before a user selected video begins playing is calculated. The estimated time may be calculated based on, for example, speed of the connection, quality of the video (e.g., HD versus standard definition), length of the video, load on the server at the current time, etc. A game may be selected based at least in part on the calculated estimated wait time and the approximate time to finish the game. In some embodiments, one or more advertisements may be selected based on, for example, the type of video selected by the user (e.g., Sci-Fi, Action, Comedy, etc.), the search term(s) used by the user to search for the video, history of games played (e.g., what games, if any, has the user played previously), etc. The selected game and the one or more advertisements may be served to the user substantially simultaneously.


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