The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.

The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.

Date of Patent:
Sep. 09, 2014

Filed:

Sep. 09, 2010
Applicants:

Ayyappan Sankaran, San Jose, CA (US);

Jayant Kadambi, Mounttain View, CA (US);

Inventors:

Ayyappan Sankaran, San Jose, CA (US);

Jayant Kadambi, Mounttain View, CA (US);

Assignee:

Yume, Inc., Redwood City, CA (US);

Attorney:
Primary Examiner:
Int. Cl.
CPC ...
G06F 7/02 (2006.01); G06F 17/30 (2006.01); G06Q 30/02 (2012.01);
U.S. Cl.
CPC ...
G06Q 30/02 (2013.01); G06F 17/30 (2013.01); G06Q 30/0277 (2013.01); G06Q 30/0251 (2013.01);
Abstract

The present invention provides method and system for associating an advertisement with one or more content on Internet. The method comprising gathering one or more feeds associated with the one or more content from a plurality of content. The method further comprises categorizing the one or more content into at least one general web-based category belonging to a set of general web-based categories based on the one or more feeds. Thereafter, the set of general web-based categories is translated to a set of pre-defined categories, such that one or more general web-based categories are translated to a pre-defined category. Finally, the advertisement is associated with the one or more content in one or more pre-defined categories based on at least one predetermined criterion.


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