Method and a system for analysing traffic on a website including multiple visits by the visitors

Abstract

A method and a system for analyzing traffic on a website are disclosed, the website being arranged on a server. The method comprises the steps of allowing a visitor to perform multiple visits on the website, and monitoring navigations and/or actions performed by the visitor during each visit while accumulating value points in accordance with content viewed by the visitor and actions performed by the visitor, and in accordance with predefined value point settings associated with content of the website, thereby obtaining a value point score for each visit. An origin of the first visit, leading the visitor to the website, is registered and categorized according to type of origin in accordance with two or more predefined categories of origin. An accumulated value point score for the visitor is obtained by adding the obtained value point scores of the first visit and each of the subsequent visit(s). Thereby the website owner obtains information regarding total value generated by the visitor during all visits and regarding what initially lead the visitor to the website. This allows the website owner to evaluate marketing campaigns and to focus and/or improve marketing efforts.