The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Aug. 26, 2014
Filed:
Jun. 20, 2007
Masayuki Chatani, Tokyo, JP;
Hideaki Nishino, Tokyo, JP;
Masayuki Chatani, Tokyo, JP;
Hideaki Nishino, Tokyo, JP;
Abstract
An advertisement inserted in contents of, for example, a game does not serve its purpose after a while. An advertisement-information reception unit () receives an advertisement-space definition file (). The advertisement-space definition file () is a file that defines an advertisement space for an advertisement to be inserted when contents are displayed and an advertising agency is assigned to the advertisement space. An assignment changing unit () cancels the assignment of an advertising agency, whose license has expired, to the advertisement space even when the advertising agency is assigned to the advertising space in the advertisement-space definition file (). An advertisement downloading unit () downloads advertisement data to be inserted in the advertisement space from the server of the advertising agency validly assigned to the advertisement space. A rendering engine () inserts, when displaying the contents on a screen, the downloaded advertisement in the advertisement space and displays accordingly.