The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Aug. 19, 2014
Filed:
Feb. 20, 2009
Deepak K. Agarwal, Sunnyvale, CA (US);
Vanja Josifovski, Los Gatos, CA (US);
Andrei Broder, Menlo Park, CA (US);
Evgeniy Gabrilovich, Sunnyvale, CA (US);
Robert Hall, Pittsburgh, PA (US);
Deepak K. Agarwal, Sunnyvale, CA (US);
Vanja Josifovski, Los Gatos, CA (US);
Andrei Broder, Menlo Park, CA (US);
Evgeniy Gabrilovich, Sunnyvale, CA (US);
Robert Hall, Pittsburgh, PA (US);
Yahoo! Inc., Sunnyvale, CA (US);
Abstract
Methods and systems are provided that may be used to determine a probability of whether a visitor to a web document is likely to click on a web advertisement. An exemplary method may include detecting one or more features in a web document. One or more expert statistical models to which the web document belongs may be determined and associated weightings may be determined based, at least in part, on the one or more features detected. A click-through-rate probability for a web advertisement to be placed on the web document may be estimated based on the one or more expert statistical models.