The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Aug. 19, 2014
Filed:
Jul. 24, 2008
Anthony Petronelli, San Jose, CA (US);
Steven Gemelos, San Jose, CA (US);
Raghvendra Savoor, Walnut Creek, CA (US);
Anthony Petronelli, San Jose, CA (US);
Steven Gemelos, San Jose, CA (US);
Raghvendra Savoor, Walnut Creek, CA (US);
AT&T Intellectual Properties I, L.P., Atlanta, GA (US);
Abstract
Systems and methods of targeted advertisement are disclosed. In an embodiment, the method includes performing a deep packet inspection process of packet traffic within at least a portion of a communication network. The deep packet inspection process includes determining source data and destination data from the packet traffic without inspecting packet payload data. The method includes receiving aggregate demographic data of users that are associated with at least some of the packet traffic and generating an anonymous first profile of a first user based on first data acquired via the deep packet inspection process and based on the aggregate demographic data. The method also includes retrieving first user profile data from the anonymous first profile and sending the first user profile data to an advertisement system to determine a targeted advertisement based on the first user profile data. The targeted advertisement is displayed to a second user while the second user is participating in a multi-user activity with the first user.