The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Aug. 19, 2014
Filed:
Dec. 27, 2011
Timothy A. Kendall, Palo Alto, CA (US);
Matthew R. Cohler, Portola Valley, CA (US);
Mark E. Zuckerberg, Palo Alto, CA (US);
Yun-fang Juan, San Jose, CA (US);
Robert Kang-xing Jin, Palo Alto, CA (US);
Justin M. Rosenstein, Palo Alto, CA (US);
Andrew G. Bosworth, Palo Alto, CA (US);
Yishan Wong, Mountain View, CA (US);
Adam D'angelo, Mountain View, CA (US);
Chamath M. Palihapitiya, San Francisco, CA (US);
Timothy A. Kendall, Palo Alto, CA (US);
Matthew R. Cohler, Portola Valley, CA (US);
Mark E. Zuckerberg, Palo Alto, CA (US);
Yun-Fang Juan, San Jose, CA (US);
Robert Kang-Xing Jin, Palo Alto, CA (US);
Justin M. Rosenstein, Palo Alto, CA (US);
Andrew G. Bosworth, Palo Alto, CA (US);
Yishan Wong, Mountain View, CA (US);
Adam D'Angelo, Mountain View, CA (US);
Chamath M. Palihapitiya, San Francisco, CA (US);
Facebook, Inc., Menlo Park, CA (US);
Abstract
A social networking system generates socially-relevant ads for a user based on actions taken by other users to whom the user is connected. These may be actions taken on, and determined by, an external system, information about which actions can be received by the social networking system and used for matching to an advertisement request. The social networking system may determine a social context for advertising to a user based on the action and may generate an advertisement for the matched ad request that includes an informational message communicating the social context (i.e., an ad with the information message appended to it, a news story for the informational message, etc.). The ad may be targeted to the user based on user affinity for the ad, based on an object interacted with or an action taken by the user's connections on or external to the social networking system, among other criteria.