The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Aug. 12, 2014
Filed:
Aug. 24, 2009
Xuemin Chen, Rancho Santa Fe, CA (US);
Samir Hulyalkar, Newtown, PA (US);
Marcus Kellerman, San Diego, CA (US);
Ilya Klebanov, Thornhill, CA (US);
Xuemin Chen, Rancho Santa Fe, CA (US);
Samir Hulyalkar, Newtown, PA (US);
Marcus Kellerman, San Diego, CA (US);
Ilya Klebanov, Thornhill, CA (US);
Broadcom Corporation, Irvine, CA (US);
Abstract
A video receiver receives a compound transport stream (TS) comprising 3D program video streams and spliced advertising streams. The received one or more 3D program video streams are extracted and decoded. Targeted advertising streams are extracted from the received advertising streams according to user criteria. Targeted advertising graphic objects of the extracted or replaced targeted advertising streams are spliced into the decoded 3D program video streams. The decoded 3D program video with the spliced targeted advertising graphic objects is presented in a 2D video. The extracted or replaced targeted advertising streams are processed to generate the targeted advertising graphic objects to be spliced based on focal point of view. The generated targeted advertising graphic objects are located according to associated scene graph information. The decoded 3D program video streams and the spliced targeted advertising graphic objects are converted into a 2D video for display.