The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Aug. 05, 2014
Filed:
Feb. 22, 2008
Michal M. Bryc, Seattle, WA (US);
Daniel B. Lloyd, Mercer Island, WA (US);
Llewllyn J. Mason, Seattle, WA (US);
Samuel A. Minter, Bellevue, WA (US);
Michal M. Bryc, Seattle, WA (US);
Daniel B. Lloyd, Mercer Island, WA (US);
Llewllyn J. Mason, Seattle, WA (US);
Samuel A. Minter, Bellevue, WA (US);
Amazon Technologies, Inc., Reno, NV (US);
Abstract
Techniques for automated targeting of content components to users are described. Content components are selected and exposed through renderable pages for viewing by a population of users. User activity following exposure is tracked in an effort to identify which types of users (as characterized by certain attributes) are likely to act on the content components. The users are segmented into groups according to the attributes and the segments are fed back to aid in selection of content components to be exposed to the users. This enables more granular targeting of the content components to those users who exhibit the attributes that define the specific groups.