The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Aug. 05, 2014
Filed:
Aug. 26, 2009
Gil Sheinfeld, Palo Alto, CA (US);
Slava Galperin, Palo Alto, CA (US);
Mihnea Marinescu, Palo Alto, CA (US);
Ilya Lipkind, Mountain View, CA (US);
Gil Sheinfeld, Palo Alto, CA (US);
Slava Galperin, Palo Alto, CA (US);
Mihnea Marinescu, Palo Alto, CA (US);
Ilya Lipkind, Mountain View, CA (US);
A9.com, Inc., Palo Alto, CA (US);
Abstract
Techniques for injecting synthetic electronic advertisements into a production electronic advertisement system to test the effectiveness of new categories of electronic advertisement are provided. Synthetic advertisement content may be provided to real users of the production system in order to determine the effectiveness of new electronic advertisements and/or new categories of electronic advertisements. The synthetic advertisements content appears to users to be regular production advertisement that may include navigational element such as a hypertext link and associated text and/or graphics to be displayed in the electronic interface. Statistics regarding the effectiveness of the new electronic advertisements and/or new categories are gathered and may be used to determine which new electronic advertisements and/or new categories of electronic advertisements are effective enough to include in the production system. Various techniques for generating new electronic advertisements and/or new categories of electronic advertisements are provided.
Data source: USPTO (United States Patent and Trademark Office) public patent records. Weekly synchronization. How IDiyas builds this profile