The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Jul. 29, 2014
Filed:
Nov. 20, 2012
Daniel Weitzenfeld, East Windsor, NJ (US);
Michael R. Fettiplace, Madison, WI (US);
Hans C. Lee, Carmel, CA (US);
Daniel Weitzenfeld, East Windsor, NJ (US);
Michael R. Fettiplace, Madison, WI (US);
Hans C. Lee, Carmel, CA (US);
The Nielsen Company (US), LLC, Schaumburg, IL (US);
Abstract
Example methods, systems, apparatus and machine readable media are disclosed to identify candidate media events for modification. An example method includes dividing a media instance into components and correlating physiological response data from a subject exposed to the media with the components to form correlated data. The example method also includes processing the correlated data to identify transitions representative of changes in a subject response. The example method also includes parsing the components a plurality of events based on the transitions. In addition, the example method includes identifying events of the plurality of events as candidates for modification based on the changes in the subject response.
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