The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.

The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.

Date of Patent:
Jul. 22, 2014

Filed:

Feb. 11, 2013
Applicant:

Verizon Patent and Licensing, Inc., Basking Ridge, NJ (US);

Inventors:

David F. Brueck, Saratoga Springs, UT (US);

C. Ryan Owen, Riverton, UT (US);

Tyler Bye, Lehi, UT (US);

Nathan James Edwards, Orem, UT (US);

Ken Brueck, Lehi, UT (US);

Assignee:

Uplynk, LLC, Newbury Park, CA (US);

Attorney:
Primary Examiner:
Int. Cl.
CPC ...
H04N 7/10 (2006.01); H04N 7/025 (2006.01);
U.S. Cl.
CPC ...
Abstract

Methods and systems for advertisement insertion into streaming media content are described. In one method, an advertisement insertion tool receives a first indication of a start time of where an advertisement is to be inserted into media content and a second indication comprising at least one of an end time of the advertisement or a duration of the advertisement. The advertisement insertion tool inspects a first original slice of the media content that contains the media content at the start time to locate a first key frame at or prior to the start time and creates a first new slice comprising the media content of the first original slice up to the start time. The advertisement insertion tool inspects a second original slice of the media content that contains the media content at the end time to locate a second key frame at or prior to the end time and creates a second new slice comprising the media content of the second original slice after the end time until an end of the second original slice.


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