The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.

The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.

Date of Patent:
Jul. 22, 2014

Filed:

Dec. 16, 2011
Applicants:

Alexander Paul Schultz, San Francisco, CA (US);

Thomas Alison, Palo Alto, CA (US);

Inventors:

Alexander Paul Schultz, San Francisco, CA (US);

Thomas Alison, Palo Alto, CA (US);

Assignee:

Facebook, Inc., Menlo Park, CA (US);

Attorney:
Primary Examiner:
Int. Cl.
CPC ...
G06Q 30/00 (2012.01); G06Q 30/02 (2012.01); G06Q 50/00 (2012.01);
U.S. Cl.
CPC ...
G06Q 30/0201 (2013.01); G06Q 50/01 (2013.01);
Abstract

In one embodiment, a social-networking system accesses a social graph, identifies a first set of concept nodes associated with an application, connected to friends of a user, selects a second set of concept nodes from the first set of concept nodes based on edges connected to the concept nodes, and generates an advertisement for the application, where the advertisement includes information representing the concept nodes in the second set of concept nodes.


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