The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Jul. 22, 2014
Filed:
Jul. 01, 2013
Yahoo! Inc., Sunnyvale, CA (US);
Bruno Fernandez Ruiz, Sevenoaks, GB;
Scott J. Gaffney, Menlo Park, CA (US);
Jean-Marc Langlois, Menlo Park, CA (US);
Prabhakar Krishnamurthy, Pleasanton, CA (US);
Aharon Lavi, Mobile Post Misgav, IL;
Yahoo! Inc., Sunnyvale, CA (US);
Abstract
A server system of an online information system displays advertising items and content items retrieved from storage devices as a stream viewable by a user on a user device. The advertisement items and the content items are ordered in the stream by a ranking score computed for each of the advertisement items and each of the content items. The server system transmits a web page including the stream to a user device over a network. In this manner, advertising items and content items compete in a unified marketplace for inclusion in the stream for viewing by the end user.