The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.

The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.

Date of Patent:
Jul. 15, 2014

Filed:

Feb. 29, 2012
Applicants:

Max Saltonstall, New York, NY (US);

Payam Shodjai, New York, NY (US);

Samreen Dhillon, London, GB;

Heschi Kreinick, Jersey City, NJ (US);

Inventors:

Max Saltonstall, New York, NY (US);

Payam Shodjai, New York, NY (US);

Samreen Dhillon, London, GB;

Heschi Kreinick, Jersey City, NJ (US);

Assignee:

Google Inc., Mountain View, CA (US);

Attorneys:
Primary Examiner:
Int. Cl.
CPC ...
H04N 7/10 (2006.01); H04N 7/025 (2006.01); H04N 7/16 (2011.01); H04N 21/234 (2011.01); H04N 21/454 (2011.01); H04N 21/2547 (2011.01); H04N 21/262 (2011.01); H04N 21/431 (2011.01); H04N 21/433 (2011.01); H04N 21/458 (2011.01);
U.S. Cl.
CPC ...
H04N 21/23424 (2013.01); H04N 21/454 (2013.01); H04N 21/2547 (2013.01); H04N 21/26241 (2013.01); H04N 21/4316 (2013.01); H04N 21/4331 (2013.01); H04N 21/458 (2013.01);
Abstract

A method of providing advertisements includes requesting, by a software development kit for an application, an advertisement from an advertisement server in response to playback of a video content item by the application; receiving the advertisement from the advertisement server based on the requesting; displaying, with the application, the advertisement received from the advertisement server; collecting a set of metrics while the advertisement is displayed; and providing the set of metrics to the advertisement server.


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