The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.

The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.

Date of Patent:
Jul. 15, 2014

Filed:

Mar. 29, 2011
Applicants:

Eugene Chuan-huai Wei, Los Angeles, CA (US);

Peter E. Sargent, Santa Monica, CA (US);

Hua Zheng, Beijing, CN;

Inventors:

Eugene Chuan-Huai Wei, Los Angeles, CA (US);

Peter E. Sargent, Santa Monica, CA (US);

Hua Zheng, Beijing, CN;

Assignee:

Hulu, LLC, Santa Monica, CA (US);

Attorney:
Primary Examiner:
Int. Cl.
CPC ...
H04N 7/10 (2006.01); H04N 7/025 (2006.01); H04N 21/222 (2011.01); H04N 21/234 (2011.01); H04N 21/235 (2011.01); H04N 21/237 (2011.01); H04N 21/24 (2011.01); H04N 21/2543 (2011.01); H04N 21/2547 (2011.01); H04N 21/435 (2011.01); H04N 21/44 (2011.01); H04N 21/442 (2011.01);
U.S. Cl.
CPC ...
H04N 21/222 (2013.01); H04N 21/23424 (2013.01); H04N 21/2353 (2013.01); H04N 21/237 (2013.01); H04N 21/2408 (2013.01); H04N 21/25435 (2013.01); H04N 21/2547 (2013.01); H04N 21/435 (2013.01); H04N 21/44016 (2013.01); H04N 21/44204 (2013.01); H04N 21/44222 (2013.01);
Abstract

A method, system, and computer program product provide the ability to recommend, to a first viewer, alternative programming during playback of a first media program. The first media program is played. A second media program of potential interest to the user is identified. During an advertising break, an interface is presented to the user that identifies the second media program. An indication of interest in the second media program is received from the user. If the indication indicates that the user is interested in the second media program, a reference to the second media program is saved as a viewer recommendation for later playback. If not interested, additional input may be received from the user indicating why the user is not interested.


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