The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Jul. 15, 2014
Filed:
May. 17, 2007
Hans C. Lee, Carmel, CA (US);
Timmie T. Hong, San Diego, CA (US);
William H. Williams, Hilo, HI (US);
Michael R. Fettiplace, Madison, WI (US);
Hans C. Lee, Carmel, CA (US);
Timmie T. Hong, San Diego, CA (US);
William H. Williams, Hilo, HI (US);
Michael R. Fettiplace, Madison, WI (US);
The Nielsen Company (US), LLC, Schaumburg, IL (US);
Abstract
Various embodiments of the present invention enable a bottom up analysis approach that derives physiological responses from measured physiological data of viewers of a media, and calculates scores of instances of an event type based on the physiological responses. The scores are then aggregated to rate the event type in addition to scoring the individual event instances. The approach can also form an overall rating of the media by aggregating the event ratings of set of event types within the media.