The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Jul. 08, 2014
Filed:
Sep. 04, 2009
M. Cameron Jones, Seattle, WA (US);
David Ayman Shamma, San Francisco, CA (US);
Elizabeth F. Churchill, San Francisco, CA (US);
M. Cameron Jones, Seattle, WA (US);
David Ayman Shamma, San Francisco, CA (US);
Elizabeth F. Churchill, San Francisco, CA (US);
Yahoo! Inc., Sunnyvale, CA (US);
Abstract
Techniques for displaying advertisements on web pages are provided. A revisitation rate for views of a web page by a user population is determined. A refresh rate for an advertisement space on the web page is synchronized with the determined revisitation rate. An advertisement is selected to be displayed at the advertisement space at a particular refresh time of the synchronized refresh rate. The advertisement is selected based at least on a difference between a content of the web page at the particular refresh time and a content of the web page at a previous refresh time of the synchronized refresh rate.