The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Jul. 08, 2014
Filed:
Jan. 15, 2012
Venkatesh Harinarayan, Saratoga, CA (US);
Jason Zien, Mountain View, CA (US);
Venkatesh Harinarayan, Saratoga, CA (US);
Jason Zien, Mountain View, CA (US);
Wal-Mart Stores, Inc., Bentonville, AR (US);
Abstract
A toolbar is provided, which may be downloaded and installed in a user's web browser. The toolbar uploads the user's browsing history to a server. The server determines, based on the browsing history, which sites the user visits frequently. Additionally, the server determines, based on an analysis of web content, which categories of content, and which concepts, the user is interested in based on the concepts and categories that occur frequently in the user's browsing patterns. The server identifies content of interest to the user—where such content may comprise frequently-updated content, such as news or RSS feeds—and provides a custom web page that shows or identifies the selected content.