The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Jul. 08, 2014
Filed:
Sep. 09, 2010
Daniel B. Lloyd, Mercer Island, WA (US);
Arne C. Knudson, Seattle, WA (US);
Valentin Radu Munteanu, Seattle, WA (US);
Llewellyn J. Mason, Seattle, WA (US);
Himanshu Khurana, Seattle, WA (US);
IN Jae Lee, Seattle, WA (US);
Daniel B. Lloyd, Mercer Island, WA (US);
Arne C. Knudson, Seattle, WA (US);
Valentin Radu Munteanu, Seattle, WA (US);
Llewellyn J. Mason, Seattle, WA (US);
Himanshu Khurana, Seattle, WA (US);
In Jae Lee, Seattle, WA (US);
Amazon Technologies, Inc., Reno, NV (US);
Abstract
Campaign messages may be prioritized for a given potential recipient by generating one or more learning structures associated with the campaign message. The learning structure(s) is then evaluated relative to the potential recipient to determine potential effectiveness of the campaign messages for the potential recipient. One such learning structure is a decision tree comprising a hierarchy of attributes associated with past recipients of the campaign message. Attributes associated with the potential recipient are then applied to the decision tree to obtain a metric of potential value of the campaign message to the potential recipient.