The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Jun. 17, 2014
Filed:
Aug. 15, 2011
Ana Radovanovic, New York, NY (US);
Corinna Cortes, New York, NY (US);
David Tussey, New York, NY (US);
Jocelyn Miller, Hoboken, NJ (US);
Ana Radovanovic, New York, NY (US);
Corinna Cortes, New York, NY (US);
David Tussey, New York, NY (US);
Jocelyn Miller, Hoboken, NJ (US);
Google Inc., Mountain View, CA (US);
Abstract
A computer-implemented method for defining a segment based on interaction proneness includes receiving online activity data that specifies instances of presentation for one or more content items, and instances of user interaction detected for any of the content items. The method includes training at least one predictive model on the online activity data, the predictive model trained to predict interaction proneness based on one or more characteristics associated with the instances of user interaction. The method includes identifying, using the predictive model, at least one of the characteristics as being associated with the interaction proneness. The method includes generating at least one segment definition that takes into account the identified characteristic.